Pivoted to freelance work amidst the COVID-19 pandemic, working with clients based in the entertainment industry to take advantage of at-home conditions by boosting SEO conditions and developing paid search.
Re-imagined marketing practices while undertaking multiple large-scale brand initiatives. Responsible for all manner of marketing activities from social media to forecasting brand planning.
Curated press releases and event-based activity; implementing new strategies that saw an increased brand awareness, news coverage, bolstered outlet relations, and produced new opportunities for the blossoming FMCG.
Re-hauled the Annual Report as a contractor. Brought in on a permanent basis and soon promoted to project manage the re-branding of the FTSE-listed Investment Management firm as well as launch their in-house developed SaaS.
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