Khadeeja Paulerice

I'm Khadeeja, brand specialist and creative producer bringing ideas to life.

Working with brands in transitional phases, looking to reignite and reimagine their brand for audiences today.

experience

My most recent previous roles.
Present

Co-Founder, Creative Director

JaDID and co.

Pivoted to freelance work amidst the COVID-19 pandemic, working with clients based in the entertainment industry to take advantage of at-home conditions by boosting SEO conditions and developing paid search.

April 2022 - June 2023

Head of Marketing UK and NI

ME Group UK

Re-imagined marketing practices while undertaking multiple large-scale brand initiatives. Responsible for all manner of marketing activities from social media to forecasting brand planning.

March 2021 - April 2022

Senior Brand Manager

Butternet Box

Curated press releases and event-based activity; implementing new strategies that saw an increased brand awareness, news coverage, bolstered outlet relations, and produced new opportunities for the blossoming FMCG.

April 2018 - December 2019

Head of Brand and Communications

Walker Crips Investment management

Re-hauled the Annual Report as a contractor. Brought in on a permanent basis and soon promoted to project manage the re-branding of the FTSE-listed Investment Management firm as well as launch their in-house developed SaaS.

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works

Work from projects with clients, collaborators and employers.

Revolution pizza

Eco freddy

Brand awareness for Revolution Laundry

ME GROUP UK at THE NEC

Brand Launch for Amuse.Me

Holiday campaign for Photo-Me

A campaign for Love Week

Raising awarness: Butternut Box

WCG PLC 2018/19 Annual Report

Rebranding Walker Crips

Launching EnOC: the RegTech firm

Charity Fundraising

See more work from projects with clients, collaborators and employers.
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latest updates

It's hard to talk about yourself, but what is a website for if not shameless self-promotion?

my book is out on Wattpad

I've spent 8 years writing a fiction novel. IN THE WATER is a sci-fi fantasy bildungsroman following Nykia Nykia, a Redscale girl from the Mid Regions of Korai Uji. After discovering a terrible truth, Nykia changes her world, her self, and gains new perspective on life.
visit the book site

Networking with a diverse creative agency

JaDID is a creative agency formed from a network of diverse creatives in the marketing, journalism, and entertainment industry.
find out more

Speaking on diversity with fempreneurs

JaDID is a creative agency formed from a network of diverse creatives in the marketing, journalism, and entertainment industry.
listen on clubhouse

The podcast

I'm co-hosting the Morning Minutes podcast with some fellow creatives. Marketing expertise and comedy meet in one place.
listen to the podcast

my areas of expertise

envisioned & actualised

Brand + design

Impactful brands are hard-earned, but calculably so. Through aspirational initiatives and memorable advertising campaigns, any brand can become a household name. I leverage my steadfast work ethic and creative intuition to reach those brand goals.
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CONSIDERED & SECURED

press work

Coverage isn’t enough. To become newsworthy, a brand must craft a narrative that inspires news contributors to assert their take. I have the foresight to predict the topical and knowhow to penetrate the news cycle.
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2023 in review

18% increase in Sales

Increased sales by 18% in 9 months to create a million pound/per month business in the UK.

over 9 Million made brand aware

Curated press releases and event-based activity; implementing new strategies that saw an increased news coverage, bolstered outlet relations, and produced new opportunities for ME Group UK.

NPS boosted

Spearheaded the redesign of customer service and boosted NPS from 53 to 74 within only 6 months.

52% watch rate youTube ads

Created high-performing Youtube and Google Display Network ads with 52%+ watch rates.

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