
Pivoted to freelance work amidst the COVID-19 pandemic, working with clients based in the entertainment industry to take advantage of at-home conditions by boosting SEO conditions and developing paid search.
Developed strategic media plans to enhance brand visibility and engagement for PMA clients. Elevating PMA's media planning efforts and driving successful outcomes for brands.
Spearheaded event promotions for the UK's largest black tech fest. Facilitated collaborations with sponsoring brands such as Uber Eats, Just Eat, JP Morgan and Apple.
Re-imagined marketing practices while undertaking multiple large-scale brand initiatives. Responsible for all manner of marketing activities from social media to forecasting brand planning.
Curated press releases and event-based activity; implementing new strategies that saw an increased brand awareness, news coverage, bolstered outlet relations, and produced new opportunities for the blossoming FMCG.
Re-hauled the Annual Report as a contractor. Brought in on a permanent basis and soon promoted to project manage the re-branding of the FTSE-listed Investment Management firm as well as launch their in-house developed SaaS.
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