Digital Marketing Lead · Campaign Manager

Love Week

Working with a FMCG company to imporve brand awareness over valentines.

Tools used:

tHE MICROSITE THAT STARTED IT ALL

To begin, it was necessary to develop a website with which I could track site visits, dwell time, and conversion rates.

I designed and developed a website myself in a matter of days, ready for the beginning of love week starting Valentines Day, Monday 14th 2022, and ending February 20th 2022 on Love Your Pet Day.

A video barks a thousand words

I worked with an animator to produce social and YouTube content sharing the message of our loveable CX team, while also capturing the interest of thousands of social users. The content performed in the top 5% of all Butternut Instagram posts.

simultaneous coverage

I worked with Cosmopolitan, Marie Clarie and Good Housekeeping to arrange simultaneous giveaways feautred via their digital outlets.

See the coverage

pIP QUEST

I designed and sourced the back-end development of a web-based game based on a popular office dog. The game was enjoyed by over 4,000 players unique players - with an extra aquisition incentive for those that hit 300 'hearts'.

play the game

A catchy quiz to capture leads

The quiz was disseminated via digital marketing and saw 7,803 views. 1,494 completed the quiz to completion and 20% of those quiz-users agreed to receive marketing emails.

try the quiz

thousands of clicks, millions of impressions

The Love Week initiative saw 18,000 clicks on the webpage home, the Pip game, the animated video and the quiz. Overall, we saw 3 million impressions of the Butternut Box brand.

Thank you for perusing my portfolio. If you would like to know more and are intersted in hiring my services, please feel free to send me an email. But only if you honestly want to - it's not like I'm pressuring you or anything. Promise.

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