Clear, concise and on-brand
The aim was to present a clear landing page to direct interest to the donation page for the chosen charity. The solution to build a microsite in-house was suggested and undertaken by myself after outside agencies proved to be slow on the uptake and expensive to implement.
Due to the time pressure, the site's design needed to be turned around quickly (within 48 hours to be specific). I completed the design of the site within Webflow and reported on its feasibility within 24 hours, winning the confidence of colleagues to go ahead with the in-house developed microsite rather than depending on an agency.
Meaningful social content
The ultimate goal of social media is to connect. When an inititative connects with the intended audience, your social channels reach their full potential.

Meaningful social content
The ultimate goal of social media is to connect. When an inititative connects with the intended audience, your social channels reach their full potential.
