Art Direction · Designer · Editor

Mello Magic

Developing a brand and creating promotional material for an independent music duo. Includes logo design, image retouching and motion graphics.

Tools used:

Making mello magic

Defining an independent music duo.

Designing for a duo

Working with the clients, the first step was to decipher who they were as a duo. In response they issued a simple concept: imagine the songs played on a 'golden oldie' radio station, decades from now.

See brand spread

"THE AC" of the Mello Magic duo - untouched

Retouch by KMA Paul

"THE AC" of the Mello Magic duo - REtouched

Retouch by KMA Paul

Mello Audio visuals

After developing the brand alongside the duo to assure their approval, we moved on to more ambitious projects. As part of the launch of their housing collective, they required an audio visual to accompany their newest single.

For this, I developed a looping graphic which continues the theming of the brand and compliments the audio with compelling visuals.

The aesthetic

Further inspired by the music duo’s positioning, I continued to develop their logo; implementing a version with texture and 3D layering to compliment the depth of instrumentation in their pieces.

I extended the use of this logo version to an alternative EP cover, as well as embellishment to their debut promotional posters.

To conclude

Working with the creative duo was a pleasure, and though the project was short it allowed a good breadth of artistic license to explore composition and colour in an unabashedly cheesy manner. The experience gained was worthwhile and contributed to furthering my collaboration abilities as well as my experience in art direction.

Thank you for perusing my portfolio. If you would like to know more and are intersted in hiring my services, please feel free to send me an email. But only if you honestly want to - it's not like I'm pressuring you or anything. Promise.

Enquire for more