Designer · Video Editor · Consultant

Kam I Am

Working with a Reality TV Star transitioning to self-made content. Includes video editing, video title creation, photo editing and brand consultation.

Tools used:

CREATING a youtube brand

Working with a Reality TV Star transitioning to self-made content.

A new Youtuber with an existing audience

Beginning work with the fledgling Youtube brand was unexpectedly challenging, given the client had cultivated a pre-existing audience via a Reality Television show. Therefore the goal was not to reinvent, but to solidify and translate the known warmth of personality the audience expected whilst projecting the 'beauty guru' image the client desired to achieve.

See brand spread

YOUTUBE LIMITS

Youtube is a media platform entertaining over 1 billion users, connecting 300+ hours of content uploaded by its creators every minute to audiences across the world.

Youtube offers its creators a limited space to present themselves, which in turn makes the most impactful static design element that a creator can utilise the very thumbnails of their videos. Consulting with the client, I worked to rebrand the channel's thumbnails; decorating the  page and levying every inch of useable real estate to project personality and advertise content.

Captivating & Surmising

Using recognosiable iconography and eye-catching imagery to draw viewers in within the first seconds of a video.

KAM I AM Video intro (2017)

Edit by KMA Paul

Video introductions

Understandably, having such a wealth of entertainment at a user's fingertips, bounce rates on videos from new Youtube creators are often high; with users clicking off content they deem unworthy of their time within seconds. Being aware of this as both a user and a consultant for content creators, I understood the importance of hooking a viewer in the first few seconds.

Video introductions play an instrumental role in telegraphing the quality of an upcoming video within moments. Consulting with my client, I encouraged the use of, and went on to develop, several video intros with consistent styling and high production value. My goal was to surmise the video's intent, solidify the brand, and project professionalism in the opening moments. I also aimed to connote consistency through the sectioning of content; as frequent and consistent uploads are a key part of cultivating a following on Youtube.

Conclusion

My task was to create a balanced brand that represented both the warmth of the client’s personality as well as their physical appeal. I designed the brand to feel personal whilst also coming across a professional authority.  The consultation and branding project was a good exercise in translating the earnest of one’s personality to an audience, whilst keeping in mind the client’s intended image.

Thank you for perusing my portfolio. If you would like to know more and are intersted in hiring my services, please feel free to send me an email. But only if you honestly want to - it's not like I'm pressuring you or anything. Promise.

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