Art Director · Editor

Anna Atkins at the Horniman Museum

Creating a promotional video to celebrate the Anna Atkins collection at the Horniman Museum. Includes video editing and motion graphics.

Tools used:

Promoting a collection

In order to raise the profile of the Anna Atkins collection at the Horniman Museum, I developed the concept of a marketing campaign designed to showcase the 30,000 volumes available at the library. The campaign was entitled 'Hidden Gems' and encouraged acknowledgement and interaction from potential exhibition-goers.

The poster series

See all posters

Animating motion

While all promotional materials were developed for a University project (2016), the outcomes were completed to an industry level. The motion graphics were created using Adobe After Effects and the overall video was edited together utilising Adobe Premiere Pro. The poster series attached to the promotional video were designed as templates to allow museum management the license to create new advertisements for new exhibits throughout the year under the 'Hidden Gems' campaign.

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